This is a promo I made for hip-hop artist e.Major for the release of his first album “Lime Green Day Dream”. The idea started out with him wanting to speak on his influences and thought process through the album’s recording. Once we drew a bead on this through some interview footage, we thought it might be nice to accent with some studio footage. Since LGDD was already recorded, I shot some sessions of e.Major and the artist Flight, working on their collaboration project. It worked out nice that he could have a promo for the album he was about to release, and pique some interest in a subsequent project.

My own production was pretty bare bones here due to budget. Just me, a sony EX1, and a wireless lav for the interview. I threw a 35mm adaptor on and got a little more depth control through Nikon primes for the studio footage. Grading was done in apple color.

This project reminds me that the simplest route can often be very rewarding.